The Economics Of Superstars And Celebrities

Author: Stephan Nüesch
Publisher: Springer-Verlag
ISBN: 3835054295
Size: 42.46 MB
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Stephan Nüesch investigates the driving forces of superstar and celebrity emergence, the efficiency of superstar salaries in professional sports, and the star attraction of superstars and celebrities both in sports and in the media.

The Oxford Handbook Of Creative Industries

Author: Candace Jones
Publisher: Oxford University Press
ISBN: 0191062286
Size: 60.15 MB
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Katz, E. (1957). The two-step flow of communication: An up-to-date report on an
hypothesis. Public Opinion Quarterly, 21(1):61–78. Kahle, L. R. and Homer, P. M.
(1985). Physical attractiveness of the celebrity endorser: a social adaptation
perspective. The Journal of Consumer Research, 11: 954–961. Krueger, A. B. (
2004). The economics of real superstars: the market for rock concerts in the
material world. Cambridge, MA: NBER. Leibenstein, H. (1950). Bandwagon, snob
, and Veblen ...

Celebrity Capital

Author: Barrie Gunter
Publisher: Bloomsbury Publishing USA
ISBN: 1628927372
Size: 22.98 MB
Format: PDF, Kindle
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Review of Business and Economics, 55(1), 76–89. Rosen,S. (1981). The
economics of superstars. American Economic Review, 68, 845–58. Ross, R.,
Campbell, T.,Wright, J. C.,Huston, A. C.,Rice, M.L.,& Turk,P. (1984). When
celebritiestalk, childrenlisten: An experimental analysis of children's responses
toTV ads with celebrity endorsement. Journal ofDevelopmental Psychology, 5,
185–202. Rossiter,J.R., &Percy,L. (1987). Advertisingandpromotion management
. London, UK: ...

Globalizing Boxing

Author: Kath Woodward
Publisher: A&C Black
ISBN: 1849667977
Size: 42.36 MB
Format: PDF, ePub, Mobi
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Superstars play a big part in the economics of sport, both in generating
investment and media revenue and in attracting participants and spectators (
Cashmore, 2006, Smart, 2005, Turner, 2004, Whannel, 2001). Increasingly
celebrities, even in sport, are manufactured rather than achieved and heroism
has become marginalized (Rojek, 2001), but boxing does disrupt these ideas in
particular ways. In boxing the status of superstars is distinctive for two reasons.
First, boxing probably ...

Celebrity Society

Author: Robert van Krieken
Publisher: Routledge
ISBN: 113629855X
Size: 27.78 MB
Format: PDF, ePub
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Later Robert K. Merton spoke of distinguishing 'the gold of scientific fame from the
brass of popular celebrity' (Merton 1988: 623). Second, at the other end of the
spectrum there are sectors where competition is high (sometimes, but not always,
linked to skill levels being low) and where high visibility is central to status within
the sector. Rein et al. describe the contrast between these two sectors as follows:
So many able actresses compete for roles in Hollywood that image-making ...

Vanity Economics

Author: C. Simon Fan
Publisher: Edward Elgar Publishing
ISBN: 1783472316
Size: 45.65 MB
Format: PDF, Mobi
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When one refers to a 'superstar', familiar celebrities from television shows,
movies, sports and music come to mind. Indeed, watching and reading about
superstars are major leisure activities for many people, and the private lives of
superstars often occupy newspaper headlines. The media creates the superstar
condition to a large extent. While many celebrities often complain that the media
overly interferes with their private lives, they also often use the media to increase
their fame.

Frontiers Of Legal Theory

Author: Richard A. Posner
Publisher: Harvard Univ Pr
Size: 22.97 MB
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The patent study I cited earlier can be used to evaluate the government's
research policy but also to test hypotheses about the economics of technology
transfer.46 Studies of judicial citation practices can be used both to evaluate
courts and judges ... or, in this case, in citations.48 Comparing Web "hits" and
newspaper citations to leading legal scholars with citations to these scholars in
scholarly journals,49 Landes and I found a greater superstar effect for celebrities
than for scholars.

High Visibility Third Edition

Author: Irving Rein
Publisher: McGraw Hill Professional
ISBN: 9780071483131
Size: 44.48 MB
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Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any ...

Celebrity Colonialism

Author: Robert Clarke
Publisher: Cambridge Scholars Publishing
Size: 71.58 MB
Format: PDF, Docs
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It starts from insights into the position of celebrities in contemporary culture and
the role of the media therein, and is further informed by studies regarding
historical (colonial) and contemporary (post- and neo-colonial) international
relationships, their economics and politics, as well as their discursive practices.
Methodologically, the analysis is inspired by a framing approach that helps to
understand the mechanisms through which the media present a certain issue (
transnational ...


Size: 22.43 MB
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So, instead, he helped turn three of the greatest—Arnold Palmer, Jack Nicklaus
and Gary Player—into the first superstars of the early 1960s. In those days, he
says, “Sports ... I don't think anyone ever thought through the economics of the
thing. The team owners had to spend so ... The celebrities aren't all jocks
anymore, • either; clients include the top 15 executives of Rockwell International,
hairdresser Vidal Sassoon and model Jean Shrimpton. One IMG entity advises
clients like ...