Groundswell

Author: Charlene Li
Publisher: Harvard Business Press
ISBN: 1422161986
Size: 49.56 MB
Format: PDF, Docs
View: 3858
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"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage.

Empowered

Author: Josh Bernoff
Publisher: Harvard Business Press
ISBN: 1422162338
Size: 66.43 MB
Format: PDF
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At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers.

Open Leadership

Author: Charlene Li
Publisher: John Wiley & Sons
ISBN: 9780470636695
Size: 20.51 MB
Format: PDF, ePub, Mobi
View: 3033
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Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and ...

Groundswell

Author: Katie Lee
Publisher: Simon and Schuster
ISBN: 1451688105
Size: 48.91 MB
Format: PDF, Kindle
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After finding an incriminating text on her husband's phone, screenwriter Emma Walker leaves New York City for a coastal town in Mexico.

Beyond The Babble

Author: Bob Matha
Publisher: John Wiley & Sons
ISBN: 0470200480
Size: 39.17 MB
Format: PDF, Kindle
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"? --Harlan Teller, chief knowledge officer, Financial Dynamics "This book explains in practical terms how to leverage and rally an entire organization, from the board room to the shop floor, around a common set of goals.

Strategic Social Media

Author: L. Meghan Mahoney
Publisher: John Wiley & Sons
ISBN: 1118556909
Size: 41.69 MB
Format: PDF, Docs
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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social ...

Chasing Cool

Author: Noah Kerner
Publisher: Simon and Schuster
ISBN: 1416538879
Size: 66.66 MB
Format: PDF, Docs
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They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.

Ethics In Public Relations

Author: Patricia J Parsons
Publisher: Kogan Page Publishers
ISBN: 0749455675
Size: 71.82 MB
Format: PDF, Kindle
View: 1997
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Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate ...

Technology Society And Sustainability

Author: Lech W. Zacher
Publisher: Springer
ISBN: 3319471643
Size: 60.73 MB
Format: PDF, Kindle
View: 6976
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Distinction of just six levels of interactivity within the adoption process of social
networking may also require verification. ... Bernoff J (2011) Groundswell,
expanded and revised edition: winning in a world transformed by Social
technologies.