Grinding It Out

Author: Ray Kroc
Publisher: St. Martin's Griffin
ISBN: 1250127513
Size: 13.34 MB
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But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one ...

Das Franchise Paradox

Author: Judith Schacherreiter
Publisher: Mohr Siebeck
ISBN: 9783161489785
Size: 25.26 MB
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Judith Schacherreiter starts by dealing with those insights into the paradoxical character of franchise systems which were obtained by 'law and economics' and systems theory.

Mcmarketing

Author: Willy Schneider
Publisher: Springer-Verlag
ISBN: 365807096X
Size: 14.91 MB
Format: PDF, ePub, Mobi
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Für Marketing-Fachleute ebenso wie für Nicht-Ökonomen eine spannende Lektüre, die viele Aha-Erlebnisse garantiert. Der Autor Prof. Dr. Willy Schneider leitet den Studiengang Handel an der Dualen Hochschule Baden-Württemberg Mannheim.

Fast Food Nation

Author: Eric Schlosser
Publisher: Houghton Mifflin Harcourt
ISBN: 0547750331
Size: 38.18 MB
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... Jakle and Keith A. Sculle (Baltimore: John Hopkins University Press, 1999), is
less concerned with the workings of the industry than with its impact on the
American landscape and “sense of place.” McDonald's has played a central role
in the creation of this industry, and half a dozen books about the company
provide a broad perspective of its impact on the world. Ray Kroc's memoir with
Robert Anderson, Grinding It Out: The Making of McDonald's (New York: St.
Martin's Paperbacks, ...

Eating History

Author: Andrew F Smith
Publisher: Columbia University Press
ISBN: 0231511752
Size: 73.95 MB
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21. 22. 23. Ibid., 39–40. John F. Love, McDonald's: Behind the Arches, rev. ed. (
New York: Bantam Books, 1995), 160; Ray Kroc with Robert Anderson, Grinding
It Out: The Making of McDonald's (Chicago: Regnery, 1977), 128. Phillip Fitzell, “
The Man Who Sold the First McDonald's Hamburger,” Journal of American
Culture 1 (summer 1978): 393. Fitzell, “Man Who Sold the First McDonald's
Hamburger,”392. Alan Hess, “The Origins of McDonald's Golden Arches,” Journal
of the Society ...

Steve Jobs Ileadership

Author: Jay Elliot
Publisher: Ariston
ISBN: 3641059623
Size: 45.12 MB
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Jay Elliot wurde vor über 30 Jahren von Jobs persönlich als dessen rechte Hand eingestellt und war später stellvertretender Vorstandsvorsitzender. Jetzt beschreibt er die Führungsprinzipien des Apple-Chefs aus nächster Nähe.

Die Dasslers

Author: Barbara Smit
Publisher: BASTEI LÜBBE
ISBN: 9783404616084
Size: 26.79 MB
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Im fränkischen Provinznest Herzogenaurach herrscht der Geist der Brüder 'Adi' und Rudolf Dassler.

Consumer Culture

Author: Douglas J. Goodman
Publisher: ABC-CLIO
ISBN: 1576079759
Size: 80.85 MB
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Critics of McDonald's claim that the fast food chain has contributed to various
global problems, including logging in rain forests to make room for beef cattle,
encouraging obesity, and using child labor to make the toys that come with
Happy Meals. References Kincheloe, Joe L. 2002. The Sign of the Burger:
McDonald's and the Culture of Power (Labor in Crisis). Philadelphia: Temple
University Press. Kroc, Ray, and Robert Anderson. 1990. Grinding It Out: The
Making of McDonald's.