The Art Of Bmw

Author: Peter Gantriis
Publisher: Motorbooks International
ISBN: 0760344124
Size: 44.48 MB
Format: PDF, ePub
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This book captures the elegance of these amazing machines, both in their details and in the sum of their parts, through the masterful photography of Henry von Wartenberg and writing of author Peter Gantriis.

The Science And Art Of Branding

Author: Giep Franzen
Publisher: Routledge
ISBN: 1317454677
Size: 64.28 MB
Format: PDF, ePub, Mobi
View: 1512
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After the introduction of the BMW 1500 in 1961, BMW found its footing as a brand.
It managed to create a balance between product development and engineering
on one side, and brand and marketing management on the other side. Its strategy
was summed up in the words “unpretentious exclusivity.” Paul Hanemann,
responsible for the brand in those years and known in Germany as “Mr. BMW.”
aimed for the brand to fill a psychological gap in the market, not just a product

Bmw Art Cars

Author: Thomas Girst
Publisher: Hatje Cantz Pub
ISBN: 9783775733458
Size: 39.61 MB
Format: PDF, Kindle
View: 7120
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First publication on BMW Art Cars produced by artists. Alexander Calder's BMW 3.0 CSL from 1975 was the first BMW Art Car.

Bmw Art Guide By Independent Collectors

Author: Sylvia Volz
Publisher: Hatje Cantz Publishers
ISBN: 9783775739436
Size: 10.33 MB
Format: PDF, Mobi
View: 2367
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With countless color illustrations, the succinct portraits of the collections transport the reader to more than 39 countries.

Art Commerce

Author: Maria A. Slowinska
Publisher: transcript Verlag
ISBN: 3839426197
Size: 68.85 MB
Format: PDF
View: 814
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The Convergence of Art and Marketing in Contemporary Culture Maria A.
Slowinska. mental approach to their task. When analyzed in marketing terms, this
strategy can be conceived in terms of social distinction, since cultural meaning
and recognition is bestowed on a brand through its association with renowned art
and artists. However, some recent works point in a different direction. The 16th
piece in the series is Olafur Eliasson's 2007 “Your mobile expectations: BMW
H2R Project.

The Fourth Bmw Art Guide By Independent Collectors

Author: Silvia Anna Barrilà
Publisher: Hatje Cantz Publishers
ISBN: 9783775741453
Size: 33.66 MB
Format: PDF, Kindle
View: 919
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This practical guide is a collaborative publication stemming from the partnership between BMW and Independent Collectors, the international online network for collectors of contemporary art.

Art And Ethics In A Material World

Author: Jennifer A McMahon
Publisher: Routledge
ISBN: 1134110464
Size: 17.61 MB
Format: PDF, ePub, Docs
View: 6891
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In the contrast between the approach taken by the other artists involved in this
project and Eliasson's approach to the BMW project, we see a contrast between
art conceived as a personal signature and art conceived as an opportunity for
reflection. The former conception lends itself to market forces; art as currency and
commodity. The latter conception grounds the meaning of art in community
exchanges. Eliasson uses the form of his art in this case to prompt reflection on
prevailing ...

Bmw Custom Motorcycles

Author: Uli Cloesen
Publisher: Veloce Publishing Ltd
ISBN: 1845843258
Size: 18.31 MB
Format: PDF, ePub
View: 4175
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BMWs in custom guise – does it work? This book, the first of its kind solely devoted to the BMW custom bike scene, proves it does!

Ethics And The Visual Arts

Author: Elaine A. King
Publisher: Skyhorse Publishing, Inc.
ISBN: 9781581158229
Size: 78.95 MB
Format: PDF, ePub, Mobi
View: 5473
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... 188, 190–191 intellectual property rights, 170–171 in Iraq, 113 and memorials,
195–197 and moral considerations, 203,210 new media, 176, 179, 181–183
artists, rights of, 186–188 Artists' Estates: Reputations in Trust (Salvesen and
Cousineau), 125 art market as business arrangement, 5 control of creativity, 2
effect of globalization, 235–242 ethical considerations, 96–97, 99 in Iraq, 112
The Art of the Motorcycle (BMW), 26 Arts and Business Council, 10 Arts
Electronica (Austria), ...